Top 6 Video Personalization Tools for Marketers

Personalized videos are now essential for marketers. They boost engagement, increase conversions, and enhance customer relationships. Here are six powerful tools to help you create customized video content:

1. RemixVid: Automates video personalization with AI transcription and placeholders. Integrates with CRMs and CDPs for seamless data use. Scales for large campaigns.
2. Plainly: Works with After Effects templates to create thousands of personalized videos. Offers batch rendering and API integrations.
3. Gan.ai: Features advanced tools like AI lipsync, voice cloning, and multilingual editing. Ideal for creating millions of unique videos.
4. Kaltura: Offers tools for webinars, virtual events, and personalized video content. Scales for enterprise-level campaigns.
5. AllAboutAI Video Personalization Suite: Analyzes viewer data to create tailored videos. Syncs with marketing tools for real-time updates.
6. OptiMonk: Combines video personalization with website optimization. Includes A/B testing and integrates with over 50 platforms.

Quick Comparison

Why It Matters

Personalized videos can increase click-through rates by 4.5x and boost revenue by 40%. Whether you're a startup or a large enterprise, these tools can simplify video creation and improve marketing efforts. Choose one based on your team’s size, budget, and campaign goals.

5 Best Video Personalization Software Tools (Personalized Video Outreach)

1. RemixVid

RemixVid makes video personalization a breeze by transforming a single video upload into countless customized versions. The process is simple: upload your video, let the AI handle transcription, define placeholders, and generate personalized versions tailored to specific audiences. This streamlined workflow eliminates the need for manual editing, paving the way for powerful, AI-enhanced personalization.

AI-Driven Personalization Capabilities

With RemixVid, AI transcription technology converts your video content into editable text, making personalization straightforward. The transcription acts as a foundation where marketers can identify key points to customize, such as customer names, company details, product recommendations, or location-specific information. Instead of creating separate videos for each audience segment, you can use dynamic placeholders within the transcript. The AI then generates multiple video variations, tailored to specific audience needs, boosting engagement without the extra workload.

What makes RemixVid stand out is its ability to automate this entire process, requiring no technical expertise. The platform analyzes your input data, fills in placeholders automatically, and transforms one master video into thousands of personalized versions. This feature is especially useful for email campaigns, sales outreach, and onboarding sequences where manual customization would be time-consuming.

Integration with Marketing Platforms (e.g., CRMs, CDPs)

RemixVid integrates seamlessly with marketing tools, solving the common problem of disconnected data systems. By connecting with popular Customer Relationship Management (CRM) platforms, RemixVid can pull customer data - like names, purchase history, account details, and preferences - directly into the video personalization process. For businesses using Customer Data Platforms (CDPs), the tool taps into unified customer profiles, combining behavioral insights, demographic data, and predictive analytics to create highly relevant video experiences. This approach addresses a major challenge for IT leaders, 81% of whom cite data silos as a barrier to digital transformation.

Scalability for Large Campaigns

RemixVid’s infrastructure is built to handle campaigns of any size. Using batch processing, marketers can upload customer data files and generate personalized videos for entire audience segments simultaneously. For teams managing multiple campaigns across regions or product lines, the platform offers templates that make it easy to replicate and customize personalization frameworks. This ensures consistent branding while delivering a personal touch, even in large-scale operations.

Compliance with U.S. Data Privacy Standards

Data security and privacy are top priorities for RemixVid. The platform uses Amazon Web Services (AWS) for its data infrastructure, with all data stored in ISO 27001 and SOC-certified AWS data centers. Advanced encryption safeguards sensitive customer information, protecting data both at rest and during transit. Tools like AWS Secrets Manager and AWS Parameter Store manage and rotate secrets, while user authentication relies on secure email and password verification, with passwords stored as one-way cryptographic salted hashes.

As stated by Remix Security & Trust:

"Remix aims to be a responsible custodian of customer data, and will delete all customer data upon request or termination of Remix's relationship with the customer."

• Remix Security & Trust

The platform upholds strict data management practices, classifying information by sensitivity and restricting database access through role-based controls. Regular external security audits, including compliance checks and penetration testing, ensure RemixVid adheres to the highest security standards.

2. Plainly

Plainly transforms a single After Effects template into thousands of personalized videos by directly connecting to your data sources. It integrates seamlessly with After Effects, allowing marketing teams to design professional video templates with familiar tools and upload them to Plainly for automated scaling. This setup simplifies creative workflows while ensuring each video feels tailored to its viewer.

AI-Driven Personalization Capabilities

Using AI, Plainly customizes video elements - like customer names, product highlights, or special offers - in real time based on viewer data. This approach has led to a 30% boost in retention and a 25% faster time-to-publish. With predictions that 70% of customer interactions will involve AI by 2025, Plainly positions itself as a key tool for marketers aiming to stay ahead.

Mark Luxenhofer, Team Lead AI Video at BurdaForward, shared his thoughts:

"Plainly has been an incredible partner in helping us develop new business models in the field of video. Plainly is quickly shaping the future of video and we are looking forward to continuing to work with them!"

Integration with Marketing Platforms (e.g., CRMs, CDPs)

Plainly integrates effortlessly with your marketing tools through CSV uploads, APIs, or native connectors. This enables programmatic video creation, rendering, and automated distribution. Personalized videos can be triggered by customer actions, purchase history, or engagement patterns stored in your CRM or CDP.

Milos Zecevic, CTO at Tapni, highlighted the benefits:

"The integration with After Effects allowed my team to work with tools they are familiar with and create high-quality video templates."

Scalability for Large Campaigns

Plainly’s infrastructure is built to handle massive workloads, offering batch rendering in a secure cloud environment. It can process multiple videos simultaneously, making it perfect for large-scale campaigns across regions or product lines. This allows marketing teams to focus on strategy while Plainly takes care of the technical side of video production and versioning.

The platform’s scalability has delivered real-world results. Tapni saw a 10% increase in conversions with personalized videos made through Plainly. Anywhere Real Estate generated hundreds of personalized videos in minutes, and one creative agency produced over 1,000 videos in just a week.

Pricing starts at $59 to $599 per month, depending on your needs. White-label setup is available for $150 per template, and annual plans come with a 30% discount.

Tony Sajdak, CTO at Perfect Fools, praised the platform’s reliability:

"Compared to my old in-house rendering setup, it's like night and day. It scales effortlessly, performs consistently, and has been rock-solid reliable. Integration with third-party services was quick and straightforward, and getting started was super easy."

Linda Sallai, Growth and Product Lead at Brooker Chooser, shared her experience:

"The ease of video creation with Plainly was astounding; we were able to produce hundreds of videos within just three days, all thanks to their user-friendly platform and the support of their team."

3. Gan.ai

Gan.ai transforms text scripts into studio-quality, personalized videos, enabling brands to create millions of unique videos from a single recording. This approach allows businesses to deliver one-to-one customer experiences on a massive scale, with proven success for major brands seeking tailored video solutions.

AI-Driven Personalization Capabilities

Gan.ai's AI technology takes personalization to the next level. It doesn’t just insert names into videos; it creates lifelike experiences by combining advanced features like AI lipsync technology, which matches lip movements with personalized audio, and voice cloning that replicates natural-sounding speech in over 30 global languages and 22 Indic languages. The platform also customizes in-video elements like text, logos, and names on both static and dynamic visuals. Marketers can even generate videos using AI avatars by simply typing a script.

These tools have delivered impressive results, with some customers reporting up to 3x higher conversion rates and engagement levels increasing by as much as 200%. For instance, Samsung collaborated with Gan.ai to produce over 10,000 personalized video ads featuring Bollywood star Alia Bhatt. The ads included locally tailored retail names, leading to 50,000 additional Galaxy Foldable sales. Similarly, Amazon used Gan.ai during Prime Day to create over 200 personalized video ads with real-time product visuals, pricing, and AI-generated voiceovers. This not only boosted viewer engagement but also slashed production times.

Integration with Marketing Platforms (e.g., CRMs, CDPs)

Gan.ai's seamless integration with marketing platforms enhances its personalization capabilities. The platform connects natively with over 15 tools and thousands more through Zapier. It automates video creation based on lead status in CRMs and email platforms. For example, integrations with Salesforce, Follow Up Boss, and HubSpot allow videos to be sent when leads hit specific milestones. Email platforms like Mailchimp and Klaviyo make it easy to launch campaigns tailored to customer behavior. Tools like Apollo and Outreach combine automation with personalized outreach, while connections with Twilio and Interakt bring video personalization to SMS and WhatsApp, where open rates reach an impressive 98%.

Real-world examples highlight its versatility. Real estate agents using Follow Up Boss can send personalized introduction videos with local market insights as soon as new leads come in. Meanwhile, e-commerce businesses leveraging Klaviyo can recover lost revenue by sending cart abandonment videos that address specific items.

Scalability for Large Campaigns

Gan.ai is built to handle large-scale campaigns without sacrificing quality or personalization. The platform has managed campaigns involving over 25,000 participants, proving its ability to deliver at an enterprise level. For example, during the ICC Women’s World Cup in January 2025, Cadbury used Gan.ai to let families create personalized posters featuring their daughters as athletes. This initiative engaged over 25,000 participants.

The San Antonio Spurs also tapped into Gan.ai’s capabilities, creating hyper-personalized welcome videos for ticket holders. These videos combined AI avatars, voice cloning, and local elements to deliver a unique experience. Jordan Kolosey from Spurs Sports & Entertainment shared the impact:

"35% email click-through rate, total page visitor counts closer to 50% of the original recipient list. It is already clear that the content resonated in a big way."

Other notable campaigns include Uber celebrating its 10-year milestone in India with personalized video messages for over 7,000 drivers featuring Sonu Sood, and Salesforce creating thousands of personalized videos for Trailhead learners to mark milestones and drive engagement. Adrian Webb, a Senior Mortgage Advisor, expressed his satisfaction with Gan.ai:

"After trying a few platforms with no success, I found Gan.AI. They have shown to be a far superior offering both in technology and customer service. Truly grateful for all they have done; I will be a customer for life!"

4. Kaltura

Kaltura is an AI-powered video platform designed to deliver personalized digital experiences through tools like webinars, virtual events, and community hubs.

AI-Driven Personalization Capabilities

Kaltura leverages AI to analyze user behavior and create tailored videos, emails, and web pages, all while providing automated responses in real time. Its ability to generate content based on individual preferences makes it a powerful tool for personalization.

In December 2024, Kaltura introduced Work Genie, a feature designed for enterprise users. Work Genie delivers hyper-personalized content instantly, adapting to specific needs, languages, and cultural contexts.

"Creating, in real-time, hyper-personalized immersive experiences that boost onboarding, upskilling, reskilling, and engagement", - Ron Yekutiel, Co-Founder, Chairman, President, and CEO at Kaltura

The platform also offers features like personalized agendas and content recommendations, making it ideal for digital events and educational initiatives. With 88% of marketing and event professionals already using AI and reporting positive outcomes, Kaltura’s capabilities help businesses remain competitive in today’s personalization-focused digital environment.

Integration with Marketing Platforms (e.g., CRMs, CDPs)

Kaltura seamlessly integrates with various tools, including CRM systems, LMS platforms, intranets, and external services like Zoom, Webex, and YouTube. This allows businesses to centralize media assets and ensure consistent personalization. By connecting with internal systems, Kaltura tracks engagement and enhances lead follow-up strategies.

These integrations enable marketers to unify data across multiple touchpoints, paving the way for more precise and impactful video campaigns.

Scalability for Large Campaigns

Kaltura’s advanced personalization features are built to scale effortlessly, accommodating campaigns of all sizes. Whether for small marketing efforts or large enterprise initiatives, the platform supports millions of viewers and extensive video libraries. This scalability makes it a go-to choice for Fortune 100 and 500 companies. The beta program for Work Genie has already attracted interest from major corporations across industries like technology, finance, healthcare, and consulting, representing over $2 trillion in market capitalization and employing more than 1 million people worldwide.

Real-world applications further highlight Kaltura’s scalability. For instance, Salesforce utilized the platform to unify its sales, marketing, and training data by assigning unique user IDs. This allowed them to create consistent customer profiles, deliver real-time marketing, and provide personalized recommendations, all while capturing video engagement metrics to better understand customer behavior.

Compliance with U.S. Data Privacy Standards

In addition to its personalization and integration features, Kaltura emphasizes data security and privacy. The platform adheres to U.S. data privacy standards and complies with international regulations like GDPR. It also meets WCAG accessibility standards, ensuring it aligns with both industry and regional requirements.

Kaltura’s security measures include advanced encryption, token authentication, and domain restrictions, safeguarding content throughout the personalization process. The platform also offers tools like digital rights management and granular access controls, which are especially crucial for industries like education and corporate training where confidentiality is key. Furthermore, Kaltura ensures that any third-party recipients of personal data implement proper safeguards, including data processing agreements with approved contractual clauses.

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5. AllAboutAI Video Personalization Suite

The AllAboutAI Video Personalization Suite is an advanced platform that uses artificial intelligence to create videos tailored to individual viewers.

AI-Powered Personalization Features

This platform analyzes viewer behavior, demographics, and real-time interactions to deliver video experiences that feel uniquely tailored to each audience member. Research backs this up: 72% of consumers are more willing to share their data with brands when it results in a personalized experience. The suite takes personalization further by integrating seamlessly with other data sources, ensuring everything works together smoothly.

Easy Integration with Marketing Tools

The platform connects effortlessly with tools like CRMs and CDPs, bringing together customer data from various channels - whether it's mobile, web, or apps. This real-time integration ensures that video content remains relevant and up-to-date, all while operating within a secure and privacy-conscious framework.

Commitment to U.S. Data Privacy Standards

AllAboutAI complies with U.S. data privacy regulations, such as the CCPA, by maintaining strong data governance practices. This approach ensures that personalized content is delivered securely and responsibly.

6. OptiMonk Personalization Video Tools

OptiMonk stands out by combining AI-powered personalization with traditional website optimization, offering tools that enhance engagement through tailored video content. Here's a closer look at how its features help drive results.

AI-Powered Personalization Features

OptiMonk uses AI to create tailored experiences by adjusting headlines, descriptions, and other text elements to align with each visitor's preferences. It also includes Smart A/B Testing for video content and Smart Tags to deliver messages based on first- and zero-party data. These tools have contributed to a notable 21.5% average increase in online sales.

"OptiMonk has generated 39.2% extra revenue for BlendJet. When comparing OptiMonk vs. other leading solutions, no one has the valuable integrations we need, robust testing capabilities, and amazing team to support our ever-evolving needs." - Ryan Pamplin, CEO @ BlendJet

Seamless Integration with Marketing Platforms

OptiMonk integrates with over 50 platforms, including Shopify, Klaviyo, HubSpot, Salesforce, and Marketo, making campaign management more efficient. A standout feature is its HighLevel integration, which automatically syncs lead and subscriber data from OptiMonk forms into the CRM. It also enriches customer profiles with insights from surveys and quizzes. For example, if a visitor identifies as a coffee lover in a survey, they receive a corresponding tag in HighLevel, enabling workflows like personalized discount videos.

Tailored for Large Campaigns

With pricing starting at $198 per month, OptiMonk is designed for enterprise-level campaigns. It can generate multiple video variations quickly and refine them using performance data. Its ability to handle and segment large datasets ensures that video content remains relevant across various customer touchpoints.

Adherence to U.S. Data Privacy Standards

OptiMonk prioritizes data security and complies with U.S. privacy laws by following Privacy by Design principles. It ensures that data is used solely for service delivery and that customers retain ownership of their information. The platform also supports GDPR compliance with built-in features like consent checkboxes and clear consent language - essential as only 20% of businesses report being GDPR compliant.

Tool Comparison Table

Here’s a quick breakdown of some popular tools, highlighting their AI features, integration capabilities, scalability, compliance with U.S. data standards, and pricing.

Key Takeaways

• Pricing: Plainly stands out with a clear annual rate of $496, while others require custom quotes based on campaign needs.
• Integration: RemixVid connects directly with marketing platforms, while Plainly offers flexibility through an API-first design.
• Scalability: Larger campaigns might benefit from enterprise solutions like Kaltura, while startups or smaller teams may lean toward tools with predictable pricing models.
• AI Features: RemixVid specializes in transcription and placeholder automation, whereas Gan.ai excels in voice cloning and multilingual editing.
• Data Compliance: All tools adhere to U.S. data privacy standards, with some offering data residency options for added security.

When choosing a tool, consider your specific needs. Enterprise-level campaigns may require robust editing and analytics, while startups might prioritize simplicity and cost-effective solutions.

Conclusion

Video personalization tools are now a must-have for marketers aiming to stand out in today’s crowded digital world. The numbers speak for themselves: 64% of consumers are more likely to make a purchase after watching a personalized video, and 52% might even switch brands if communication isn’t tailored to them. These stats underline just how impactful personalized video content can be.

The tools discussed here cater to different marketing needs. RemixVid simplifies personalization with automated transcription and placeholders. Plainly shines with its ease of use and seamless integrations. Gan.ai stands out with its advanced AI capabilities, while Kaltura offers the infrastructure needed for large-scale campaigns.

When choosing a tool, consider your audience size and the depth of your data. But beyond picking the right tool, embracing AI can transform the way you approach marketing altogether.

AI-driven video personalization is more than just a campaign booster - it’s reshaping the global business landscape. By 2024, AI adoption across industries climbed to 72%, and McKinsey estimates that generative AI could add up to $4.4 trillion annually to the global economy. For marketers, this means access to powerful tools that can analyze massive datasets, automate repetitive tasks, and create content that evolves with viewer preferences.

To make the most of video personalization tools, focus on three key areas: use CRM data effectively, segment your audience based on behavior, and continuously test and improve your campaigns with real-time feedback. The winning formula combines the right technology, high-quality data, and ongoing optimization.

FAQs

How do video personalization tools enhance marketing campaigns and boost customer engagement?

Video personalization tools allow marketers to craft content that feels like it’s made just for the viewer, creating a more engaging and meaningful experience. By sending messages that resonate on a personal level, these tools can boost audience attention, build stronger trust, and create deeper emotional connections.

Using personalized videos often translates into better performance metrics - higher click-through rates, more interaction, and improved conversion rates. In fact, research shows that response rates for personalized content can be 15–16 times greater than for standard, one-size-fits-all videos. It’s a game-changer for driving results in your marketing campaigns.

What should I look for in a video personalization tool for my marketing needs?

When choosing a video personalization tool, start by clearly defining your marketing goals and understanding how the tool can help you meet them. Pay attention to features like customizable templates, scalability, and smooth integration with your current platforms. It's also important that the tool supports data collection and audience segmentation, so you can create content that genuinely connects with your audience.

Ease of use should be a key consideration, along with reliable customer support and the ability to manage large-scale personalization without sacrificing quality. By focusing on these aspects, you’ll find a tool that boosts engagement and delivers stronger results for your campaigns.

How do video personalization tools protect user data and comply with U.S. privacy regulations?

Video personalization tools take data security seriously. They rely on strong encryption techniques, follow ISO 27001 standards, and automate privacy safeguards to protect sensitive information. These tools are designed to comply with major U.S. regulations like HIPAA and FERPA, as well as international standards such as GDPR, ensuring user data is kept safe.

In addition, they enforce strict consent policies and responsible data management practices. By focusing on these security measures, marketers can build trust while staying compliant with legal and industry standards in the U.S. and beyond.

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